Google Display & Video 360 (also know as DV360) enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. (Source)
Spott offers the same type of interactivity for DV360 and Google Ads. The one big difference being that your interactivity via DV360 supports multiple exit URLs.
Looking for interactive 360° images? You must be looking for this article. 😉
Step by step guide to publishing on Google Display & Video 360
Step 1: Upload your image and make it interactive
We have an in-detail guide on how to make your first image interactive. Please return to this guide after you are done creating your interactive image.
Note: when making your interactive image for DV360, you can only use Google Display Network widgets. Other widgets will not be exported.
Step 2: Open the DV360 modal
When you’re still in the Studio, click on Share and “Share on DV360”.
Note that this feature is available for interactive images only.
A new modal should-pop with customization settings explained in step 3.
Step 3: Tweak your settings
As Google limits the sizes of your ads, select an advertisement size that best fits your image. If available, you can turn on the asset carousel.
A carousel is only available for advertisement sizes that are large enough to display them.
These advertisement sizes are listed at the bottom of this article.
Step 4: Export your file
When you are done selecting your ad settings. Click Export in the bottom right corner of your screen. You will download a .zip file, which you need in the next steps when uploading it to Google Display & Video 360.
Step 5: Continue on to Display & Video 360
Log in to your DV360 account and go to the main page.
Follow the following steps as shown in the image above:
- Click Creatives
- Click New
- Open Upload and click HTML5 or image
Step 5: Give your ad a name and upload the Spott ZIP
Give your ad a name and upload the file you've downloaded in step 4.
Lastly, click Publish or Save Draft to continue.
You are done! 🎉
Repeat these steps if you want to upload your ad in multiple sizes.
To see your ads' performance, navigate to the Display & Video 360 dashboard.
If you want to learn more about how Display & Video 360 works, check out their blog!
Supported advertisement sizes
The supported ad sizes are:
- 300x250 (w/ carousel)
- 336x280 (w/ carousel)
- 580x400 (w/ carousel)
- 300x600 (w/ carousel)
- 300x1050 (w/ carousel)