After you've successfully made your content interactive, you probably want to share it with the rest of the world. In this article, we'll cover how you can share your interactive content on Instagram Stories by using Instagram's swipe-up feature. This works for both images and videos.
Before you follow this article, please check if your Instagram account is able to place URLs in an Instagram Story. If your Instagram business account has 10.000 followers or is verified, according to Instagram, you are able to place URLs on your story.
If this is not the case, there are other places to share. You can find some alternative places listed below.
Sharing on Instagram Stories
Step 1: Go to the Studio of your interactive video or image
Starting from the homepage - the media page - click on the media you want to share to Instagram.
Step 2: Get your URL
Click on the "Share" button on the top right and select "Share on Instagram Story".
Upon clicking this, you'll see the following screen pop up.
The window has your shortened shareable URL which you can copy. Also, there's an option to adjust the preview size, you can use this to preview on some common smartphone sizes.
If your image or video does not fit the screen well, you might have to reupload it in a better format. See "Mobile responsiveness" at the bottom of this article for more info.
Step 3: Create an Instagram story
Open up Instagram and create a story! You can do this by clicking the camera icon in the top left corner or on the "+" icon in the bottom menu. Now you can take a picture or record a video. Alternatively, look into your media library. Continue to the next step if you've done this.
Step 4: Click on the chain icon and add the shareable URL
Once you have created a story, you can see a chain icon in the top menu. Click this
Remember, if you do not see this, you probably don't have a business account with at least 10.000 followers or have a verified Instagram account.
When you tap the chain icon, tap on "+ URL" next. You now have the option to enter the URL from step 2.
Step 5: Add a call to action and Publish!
When the step above is done, all you need to do is customize your post! We recommend adding an extra call to action mentioning the option to swipe up and learn more. This will make more people aware that there's interactive content behind your media!
Good to know: Whenever you make a change in the Studio, your interactive content will update on all the pages you shared your shareable URL. Spott will automatically push your changes instantly.
The shareable URL leads to a page that will always take up the whole screen width and adjust its height accordingly. If you are planning to share with mobile users, it's best to make your content vertical. Following our best practices, this size should have a 9:16 aspect ratio. We recommend one of the following sizes:
- 1080px width x 1920px height
- 1136px width x 640px height
Other share platforms
In order to share your interactive media on all listed social media platforms, you need to get the correct shareable URL.
A shareable URL is a link provided by Spott which you can copy & paste into any platform that allows you to enter a URL. Most social media platforms allow you to enter a URL in the following places:
- A post, for example: Instagram Story's Swipe up, a Facebook post
- Your bio, for example: TikTok, Instagram
- Advertisements, for example: Facebook Marketing, Instagram Advertisements
- Personal messages, for example: Facebook Messenger, Whatsapp, Telegram
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