Creating an interactive advertisement on Google Ads is just as easy as creating your normal interactive image.
To use Spott's Google Ads integration make sure you already have a Google Ads account. If you don't have this yet, please follow the Google documentation and continue this step-by-step guide afterward. You can find two flows in this article: how to push your ad automatically and how to link your Google Ads account to Spott.
We also have a manual flow for if you don't want to link your Google Account.
Push your interactive ad to Google Ads
Step 1: Create your interactive ad
In the Spott Studio, click "Share" and select "Share on Google ads".
Note that this is only available for images.
Step 2: Tweak the settings
There are two things you have to setup:
- Final URL
As Google Ads only allows one URL, you must set it here.
- Ad sizes
When pushing your ad to Google Ads, you have the option to push the ad in multiple sizes. It's best to select as many ad sizes as possible, more sizes mean more ad coverage.
Click "Continue" to go to the next step.
Step 3: Select the campaign
On this screen, you can select the settings of where to push your interactivity to. You can select the following parameters:
- Google Ads account
- Campaign (within the selected Google Ads account)
- Ad group (within the selected Campaign)
It's good to know that your campaign must be of type "Display", otherwise, your campaign will not show up.
Step 4: Let Spott do its thing
Click "Create" and we will do the rest!
After a few seconds, have a look at your Google Ads account. 🥳
Linking your Google Ads account (first time only)
In order to automatically push your interactive ads to Google, you must first link your account with Spott.
Step 1: Go to the Share tab in the settings
When you are logged into Spott, go to Settings and click on "Social sharing".
Or for your convenience, click here. 😊
Step 2: Link your account
Click on "Connect Google Ads account", a new window will pop up asking for your permission. Please read the steps carefully.
If you don't have a Google Ads account yet, follow these steps provided by Google.
"I can't see any products in my preview"
This could be a few things, check the following things:
- Have you tagged it with a product and a widget?
- Have you used a Google Display Network widget?
"I don't see any campaigns or ad groups in Spott"
"I have created a campaign and ad group but they are not showing up in Spott"
Make sure your campaign is of type "Display", we can only push your interactive ad to this specific type of campaign.