In order to create interactive content, you'll need products to tag on your content. Next to products, you can also add other things like buildings, people, etc. That is why we will use the more generic term products covering more than only products.
Each product has metadata attached to it. Next to the default product information such as the image, title, and URL. Spott is made to be flexible and can create additional fields that adapt to your system.
Some examples of this can be the number of calories in a meal, the amount of horsepower of a car,... and other parameters that can be adjusted to your system.
There are 3 ways to add products into Spott:
- Creating products manually
- Attach a product feed, which keeps your product information up-to-date in your interactive content.
- Adding your products by using Google Sheets.
You can also create segments, these are dynamic groups of products that update with your defined filters. This means that if your product is updated manually, via API or a Feed Sync, it may change its presence in the segment.